Google’s moves to ensure that search results are delivering a better customer experience, and one that is driven by the generation of credible and quality content, is posing an interesting challenge for SEO professionals.

The rules of traditional SEO are changing at a fast pace and this challenge presents a unique opportunity for how we should work better with our content marketing teams to ensure that we are providing an integrated SEO campaign that delivers better search rankings, greater levels of brand awareness, a great user experience and lots of new customers for our clients.

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