Reports emerged last week of a shift in Google rankings and, whilst some thought they were influenced by Wikipedia moving to HTTPS, Google eventually confirmed a new update.

So, who were the big winners and, what can your brand do to keep up? We've explored the story in more detail on the blog.

Video Transcript

Hello and welcome to Digital Minute. This week, we’re looking at a recent algorithm update from Google.

Eagle-eyed boffins may have spotted a new Google algorithm update last week. Despite its similarities, it is not the work of our friend, the Panda.

Reports emerged last week that a new algorithm update had impacted rankings, with experts initially pointing to the various changes for Wikipedia pages.

However, Wikipedia’s site-wide change to HTTPS was not to blame, as Google did confirm a new update which, though not a new Panda punch – that’s due soon - does share some of the same content-boosting powers.

Admittedly, Google can’t be accused of over-sharing – in response to a request from Dr. Pete Meyers at Moz, Google’s Gary Illyes tweeted: “can't comment more on this though, we make hundreds of changes every year, you know the rest”.

When the smoke finally cleared, the big winners were generally huge media publishers, so what, if anything, does that teach brands about getting back in the game?

Put simply, to make content that’s fresh, unique and original. Your stuff should be newsworthy. Whether the change has anything to do with the rumoured update of Google Trends is a story for another time.

We’ve got more on this development over on on the blog.

Thanks for watching. I’m Steve Chambers and that was your Digital Minute.

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