Are video ads coming to Google Search?
Could brands soon start being able to promote their YouTube content as a Google search ad? That’s the question that has been raised after Google was spotted trialling a new approach to promoted video in the search results.
Google issues new page speed warnings
Google has been issuing warnings in the Google Search Console to warn website owners about slow-loading web pages – with the warnings containing much more specific data than before.
Why brands are moving Google ad budgets to Amazon
A survey by CNBC found that leading media agencies are seeing clients move as much as 60% of their ad budgets away from mediums such as Google search, display and programmatic, and towards Amazon – lured by a more product-focused audience, better conversion rates and Amazon’s power as a “product search engine”.
Google launches new content features at 20th birthday bash
Google celebrated it's 20th birthday last week, using the event to release some new features that may have a big impact on your content marketing strategy.
Google rolls out responsive display ads
Google has confirmed that all advertisers will be able to take advantage of responsive display ads as a default option in the coming months. This week on Digital Minute, we take a closer look at what that means.
Why Facebook is scrapping 5,000 ad targeting options
Facebook has announced that it will be scrapping around 5,000 ad targeting options, as it looks to clean-up the platform and make it more appealing to both advertisers and users.
Why brands have lost out to Google’s EAT guidelines update [Video]
Digital Minute takes a closer look at Google's recent EAT updates, and how some ecommerce brands have lost out from the new standards on expertise, authority and trust.
Google confirms broad algorithm update [Video]
Google has confirmed that a broad update was released last week, after a number of high profile figures in the SEO community noted ranking and traffic drops. Digital Minute looks at what you need to do and what you can (or can't) do about it.