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Is Facebook re-entering the search advertising market?
Facebook has started testing search ads, as part of a new strategy to grow its advertising propeties. Digital Minute takes a closer look.
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Is Google cutting down video and image carousels?
After investing heavily in promoting search carousels, Google appears to be cutting down the time that these search features appear.
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Are video ads coming to Google Search?
Could brands soon start being able to promote their YouTube content as a Google search ad? That’s the question that has been raised after Google was spotted trialling a new approach to promoted video in the search results.
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Google issues new page speed warnings
Google has been issuing warnings in the Google Search Console to warn website owners about slow-loading web pages – with the warnings containing much more specific data than before.
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Why brands are moving Google ad budgets to Amazon
A survey by CNBC found that leading media agencies are seeing clients move as much as 60% of their ad budgets away from mediums such as Google search, display and programmatic, and towards Amazon – lured by a more product-focused audience, better conversion rates and Amazon’s power as a “product search engine”.
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Google launches new content features at 20th birthday bash
Google celebrated it's 20th birthday last week, using the event to release some new features that may have a big impact on your content marketing strategy.
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Google rolls out responsive display ads
Google has confirmed that all advertisers will be able to take advantage of responsive display ads as a default option in the coming months. This week on Digital Minute, we take a closer look at what that means.
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Why Facebook is scrapping 5,000 ad targeting options
Facebook has announced that it will be scrapping around 5,000 ad targeting options, as it looks to clean-up the platform and make it more appealing to both advertisers and users.