Google has confirmed that all advertisers will be able to take advantage of responsive display ads as a default option in the coming months. This week on Digital Minute, we take a closer look at what that means.
Google has announced it is rolling out responsive display ads as a default to all advertisers in the next few months.
Customers will be able to upload up to 15 images, five headlines, five descriptions and five logos and then leave the rest to Google’s machine learning to deliver the most relevant, valuable ads across their inventory.
Digital Minute takes a look at the new offering.
Video Transcript
Hello, I’m Peter and on this episode of Digital Minute, we’re looking at the roll out of responsive display ads for all Google customers.
Responsive display ads will soon become the default format making it easier to serve the most relevant assets across their inventory.
Advertisers can upload up to 15 images, five headlines, five descriptions and five logos and leave the rest to Google’s machine learning to test different combinations and show the ads that work best.
Google says the benefits will be time-saving as well as a broader reach, as the ads can resize to fit most inventory, including native banner ads and dynamic text ads. They’ll also support dynamic remarketing and, will grade ads “Learning”, “Low”, “Good” or “Best” so you can double down on your best performing assets.
If you prefer, you’ll still be able to keep full control of your ads but, with reports of a 3x increase in sales compared to standard image ads it’s definitely worth investigating. Keep your eyes peeled on our blog for our thoughts once the initiative goes live.
Thanks for watching, I’m Peter Adams, and that was your Digital Minute.
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