Could brands soon start being able to promote their YouTube content as a Google search ad? That’s the question that has been raised after Google was spotted trialling a new approach to promoted video in the search results.
In what appears to be a test involving a small number of film studios, movie trailers have been seen appearing in a carousel ad unit in Google search results. These ads include content hosted by YouTube, raising questions over whether brands will soon be able to promote their own YouTube content in Google’s search results pages.
Video Transcript
Hello, I’m Danny and on this Digital Minute, we’re looking at whether video ads from YouTube could be coming to Google search.
Could brands soon start being able to promote their YouTube content as a Google search ad? That’s the question that has been raised after Google was spotted trialling a new approach to promoted video in the search results.
SEMRush spotted a number of occasions where Google was promoting movie trailers in Google search results last week. The videos, which were all hosted on YouTube, appeared in a carousel ad unit and included the film’s release date.
At the moment, this seems to be a very limited test based on a deal with a small number of studios and whilst Google has tried things like this before, it is another sign that search engine is looking to allow brands to promote its YouTube content more prominently within the search results.
It’s still very early days to say if or when this type of advertising might be opened up to brands, but it is a development that is worth watching. We’ve explained what this could all mean in more detail on our blog.
Thanks for watching, I’m Danny Porter, and that was your Digital Minute.
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