Video Transcript

Hello and welcome to Digital Minute. This week we are taking a closer look at an algorithm update from Instagram.

Instagram has recently announced they will be moving away from their traditional chronologically-ordered news feed and are set to follow in the footsteps of another social giant, Twitter.

Instagram stated that currently users are missing on average 70 percent of their feeds and the move looks to significantly reduce this figure. However it is unsure whether brands will actually achieve an increase in audience reach.

Content will now be ordered based on the likelihood of interest and the relationship between the user and brand profile. Leading to an increased pressure on the marketer to not only create engaging content, but to ensure that content is optimised.

The announcement has been greeted with a certain degree of hostility from avid fans of the platform who fear this update may generate a repetition in content and an increase in the number of ads they’re served.

Currently Instagram are still testing the update on ‘select users’ and it is yet to be clarified whether the changes will be optional or compulsory.

Why not head over to our blog where we’ve dug deeper into the potential impacts this announcement could have on your brands’ ad strategy.
Thanks for watching. I’m Charlotte Hudson, and that was your Digital Minute.

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