Video Transcript

Hello and welcome to Digital Minute. This week we'll be guiding you through some top ways to drive sales in the run up to Christmas.

Avoid the queues, put your feet up and have a nice cup of tea. That pretty much seems to be the mantra for Christmas shopping in 2016.

But how can you, as a retailer - ensure your digital presence is up to scratch at this time of year?

We're put together some top tips to help you on your way.

Get smart with your email marketing, less most definitely means more.

For SEO, concentrate on your CRO. Don't waste valuable time looking into lengthy technical changes.

Set up "abandon cart" notifications.

And finally, have fun with social, engage with your audiences.

The festive season is a brilliant opportunity to show the human side of your brand, so why not make the most of the season of goodwill, and drive human and personal engagement.

After all - A customer is for life and not just for Christmas, and a positive customer experience can turn into great loyalty over the years.

For more information, head to our website, where you will find a whole host of free eBooks & Whitepapers.

Thanks for watching, I’m Suzanna Bain and that was your Digital Minute. Merry Christmas!

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