Hello and welcome to Digital Minute, where we’re taking a look at Google's latest AdWords update.
Google has announced that AdWords Price Extensions will now be live across all devices, having passed a successful testing phase back in November.
The update means that prices for products and services will now appear across both desktop and mobile – giving you the option to separate URL’s.
Price Extensions are often seen as a vital add-on for improving search ranking visibility - particularly during discount periods.
Keyword search terms such as ‘Camera shop’ for example - instead of showing location data, price extensions has the ability to highlight price points for products/services.
This heightened visibility is no doubt a strong advantage over traditional methods - leaving less drop-off and more chance of conversion.
Serving the right products, in the right places, at the right time is a vital cog in your paid strategy.
And to help you along the way, we’ve pulled together our guide, ‘How to master programmatic advertising and real time bidding’.