We're joining with the team at Smart Insights to share knowledge from our Head of Biddable Media, Sarah Barker. She'll take you through the three most common mistakes brands make when investing in biddable media and importantly…how to fix them.
Secure your place on our webinar and you'll learn all about:
- The minefield of marketing metrics and how you can use data to understand your audience
- Cross-channel cannibalisation and the danger of a silo-mentality
- Why last-click attribution isn’t the answer
- Risk-taking – why it’s not just for James Bond!
Sign up for free now and listen live or any-demand at anytime. There will also be a Q&A session at the end of the webinar so, get your questions ready!
Date: Wednesday 3rd July 2019
Time: 12-12.45pm (GMT)
Meet our presenter:
Sarah Barker, Head of Biddable Media Strategy, Stickyeyes.
With a passion for understanding how brands work to ensure the team are building innovative and super relevant biddable strategies, she’s usually found on the front line with clients, maintaining relationships and bringing in new business. With particular expertise in the highly competitive world of retail, Sarah advises the likes of French Connection, Ted Baker and Hunter, the latter of which has just been shortlisted in this year's Drum Search Awards for outstanding Google Shopping results.