We're thrilled to be joining Smart Insights Digital Summit for the third year running as our team share their insights and expertise on how you can drive quality leads and optimise online conversions to supercharge your commercial efforts in 2020.
Our webinar, on Wednesday 29th January at 10am, will be chaired by Dr Dave Chaffey from Smart Insights and presented by Phil McGuin, Stickyeyes Demand Generation Director and Will Garbutt, CRO and UX Manager.
With experience in both B2B and B2C markets across a range of industries, they'll draw on real-world case studies to show you:
• How you can engage customers with your website and proposition;
• The importance of acquisition mapping and capturing the right customer information;
• How to navigate your customers through their lifecycle stages to encourage conversion and advocacy; and
• Examples of the tools you can use and the data you should be collecting to measure and optimise success.
Reserve your space now and, if you can't make the live event, register your interest and listen to the presentation on demand, anytime.
Meet our speakers
Phil McGuin, Demand Generation Director
With over 15 years’ experience in the areas of online marketing and performance based lead generation, Phil leads the lead generation strategy for Stickyeyes and it's clients. Phil has experience working across all major automation platforms ensuring seamless integration between lead generation, marketing and sales teams.
Will Garbutt, CRO and UX Manager
Will has over 10 years experience of working in UX after gaining a Masters degree in ecommerce. He has worked agency and client-side across a number of industries ranging from automotive (with Peugeot and Jaguar Landrover) to numerous ecommerce clients, in both the B2B and B2C spaces. He has run many UX projects ranging from website redesigns, to user testing programs, to the implementation and management of full CRO strategies. Other notable clients worked with include Carpetright, Homebase, Asda, Disney & Selfridges.