Email isn’t dead, but the expectations of audiences means we need to rethink our relationship with data
Audiences are expecting more personalised and more tailored communications from brands and email marketing. But in order to meed those demands, we need to seriously rethink our approach to data.
Google rolls out responsive display ads
Google has confirmed that all advertisers will be able to take advantage of responsive display ads as a default option in the coming months. This week on Digital Minute, we take a closer look at what that means.
Join Stickyeyes iGaming team at Betting on Sports at London Olympia
Stickyeyes will be at the Betting on Sports Conference on the 19th and 20th September at Olympia, London. CMO's to Search Marketing professionals are welcome to join our acquisition Roundtable on the 19th to share your challenges and experience or meet the team at stand J14.
Stickyeyes and Golin to present at PR Moment Conference - The intersection of PR and SEO
Join the team in London on Thursday 11th October 2018 and find out how Hertz’s PR and SEO teams collaborated to drive awareness, engagement and business growth.
Why Facebook is scrapping 5,000 ad targeting options
Facebook has announced that it will be scrapping around 5,000 ad targeting options, as it looks to clean-up the platform and make it more appealing to both advertisers and users.
Stickyeyes shortlisted for US Search Awards
We're delighted to have been shortlisted for the first time at the US Search Awards, being nominated for the Best Integrated Campaign category for our work with Kroger Money Services.
Webinar: Lead Generation - how to get more quality leads into your pipeline
Join our webinar and learn how to generate high quality leads that your sales team will love! Wednesday 26th September at 12.30 (GMT)
How to create Complete Content that's perfect for Google's E-A-T algorithm update
How will Google's recent EAT update change the way in which marketers approach their content strategy? The greater focus on expertise, authority and trust means that brands need to take a much bigger picture approach to how they communicate online.
Why and how brands should optimise for local search
Local search provides huge opportunities for brands to engage with highly engaged audiences, so just how do they make sure that they are in prime position to take advantage of that?
The art of approval: How to get stakeholder buy-in on your content plan
Getting C-suite approval continues to be one of the biggest headaches for content marketers, but why? Steve Clarkson shares his ideas on how you can make the sign-off process much less painful.