The key challenges of global marketing campaigns
If you work in an international office, you will understand the challenge of achieving equal levels of success across all of the markets you operate in through one centralised campaign.
What you need to know about Expanded Text Ads
The deadline for ensuring that your ads have moved across to Expanded Text Ads is here. Here’s how to make sure that your brand is ready.
What ranking factors drive SEO performance in 2017?
Gone are the days when SEO was simple. If you want to get your website climbing up Google’s search rankings in 2017, you need to do a lot of things really well.
Google Rich Snippets: What you need to know
Rich snippets have a trustworthy perception amongst Google’s users – and your brand in those positions early in the search journey can be incredibly powerful tool.
Have your say on the state of Content Marketing
Take part in our State of Content Marketing Survey and have your say on where you feel the industry is heading.
Big brands fall in fragmented casino market
2016 hasn’t been a banner year for some of the big players in the online casino market. Coral, Ladbrokes and Betfair have all lost ground in terms of organic search.
Facebook Live: The Benefits of Live Video
With the average human attention span at an all-time low of a measly 8 seconds, it’s certainly becoming more and more difficult to attract new audiences. What better way to answer queries than in real time, from a real person?
Facebook Live: Is it right for your brand?
A quick scroll through anyone’s personal Facebook feed shows how dominant video has become. This is why nearly every social media platform is putting their prime focus onto video and why Facebook Live is in the midst of a mass marketing push.
15 Digital predictions for 2017
It’s out with the old year, in with the new. We’ve seen a lot of change over the last twelve months, but what will 2017 bring? We asked our team for their thoughts.
Six common content marketing mistakes
Your audiences are judging you on every piece of content that you produce – make sure that you make the right impression.