An intelligent approach eCRM that keeps your audiences engaged

Our approach to eCRM is designed to help you keep your audiences engaged with your brand and your message, as you look to nurture your sales leads towards a conversion.

As more and more of your competitors try to engage with your audience, it gets harder and harder to hit your potential customers with precisely the right message, at precisely the right time. That’s where our eCRM strategies deliver.

We work with you to understand your customer journey and your sales pipeline, to identify where the opportunities lie, and to develop the optimal content assets for each stage of the process.

With the assets in place, we can devise and deploy a marketing communications strategy that engages your sales leads at precisely the right moment.

Specialist eCRM consultancy

We can work with your existing software infrastructure, or work with you to develop a new, eCRM solution that nurtures your sales leads and integrates seamlessly with your wider sales and marketing operation.

Our eCRM consultants have experience of all the major software solutions, including Salesforce and Saleforce Pardot, Marketo, Microsoft Dynamics Hubspot & Hubspot CRM, Eloqua and many others. We also work with a number of leading call centre management software suites to help you understand how your call centres are integrating with your online activity.

Whatever your challenges, our eCRM specialists can come up with bespoke recommendations and strategies to help you achieve your objectives.

What we're saying about eCRM

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How to make your digital lead generation process work harder for you

Get more from your investment in lead generation, marketing automation and B2B social media marketing with our free guides. First presented at the 2019 B2B Marketing Expo, these slide decks will take you through the key considerations of effective lead generation, sales nurturing, content marketing and social media advertising.

Apr 5th 2019

by Michael Hewitt

Three key stages of successful marketing automation

How to ensure that your marketing automation strategy is effectively generating leads, nurturing prospects and engaging audiences - leading to more successful sales and marketing in both B2B and B2C.

Aug 30th 2018

by Michael Hewitt

Intelligence

Why marketers have nothing to fear from the rise of marketing automation

Marketing automation is a term that has grown to prominence in recent years, but it is a term that many marketers dread. But unlike other forms of automation, this one isn’t going to take over your job – it’s going to let you get back to doing what you do best.

Sep 26th 2018

by Michael Hewitt

Insights

How to choose the right CRM system

Marketing automation and eCRM systems are becoming major discussion points in both B2B and B2C marketing, but how do you pick the right system to help you achieve your marketing objectives?

Jun 27th 2018

by Emma Dixon

Friday Five

Five questions you need to ask to improve your CRM and marketing automation strategy

Just how do you make sure that your eCRM and marketing automation strategy is delivering the insight, the intelligence and the sales leads that you need?

Stickyeyes' CRM manager Jasmine Kendal takes you through the five key questions that you need to ask to make sure that your eCRM strategy is delivering the content that your audiences crave, as well as the leads and opportunities that your sales team demand.

Jun 21st 2019

by Jasmine Kendal

Intelligence

Email isn’t dead, but the expectations of audiences means we need to rethink our relationship with data

Audiences are expecting more personalised and more tailored communications from brands and email marketing. But in order to meed those demands, we need to seriously rethink our approach to data.

Sep 26th 2018

by Liam Brake

Intelligence

Why marketers have nothing to fear from the rise of marketing automation

Marketing automation is a term that has grown to prominence in recent years, but it is a term that many marketers dread. But unlike other forms of automation, this one isn’t going to take over your job – it’s going to let you get back to doing what you do best.

Sep 26th 2018

by Michael Hewitt

Insights

How to choose the right CRM system

Marketing automation and eCRM systems are becoming major discussion points in both B2B and B2C marketing, but how do you pick the right system to help you achieve your marketing objectives?

Jun 27th 2018

by Emma Dixon

Digital Minute

Google focuses on MarTech to boost AdTech AI ambitions

Does Google's decision to strengthen its partnership with the marketing automation tool Marketo signal another big step to improve its AI and AdTech abilities? Digital Minute takes a look.

Sep 5th 2017

by Michael Hewitt

Content Marketing

Getting it right with B2B and B2C email campaigns

B2B and B2C email marketing present their own list of challenges, and require their own unique approaches if you are to get the right results. Our Digital Consultant Emma Dixon shares her key tips.

Aug 1st 2017

by Emma Dixon

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