Utilise your data
The biggest challenge of any biddable media strategy is exploiting all data across all channels. Often each channel is viewed in isolation. However, we have developed and refined a strategic approach to making the most of biddable media data.
Insights from Facebook delivering further enhancements to PPC and vice versa is physically possible. The benefits of this approach is endless and gives a new layer of optimisation and performance refinement.
Stand out from the crowd and be creative to engage with your audience using image, banners and video. Whilst channels such as PPC, this is limited, you may want to check all sitelinks are being utilised including image extensions available on Bing that most don’t realise they exist.
Whilst on social media do you choose carousel ads to drive new customers or canvas ads as a branding exercise? No matter what your objective is we can guide you through what ad formats to test and the biddable best practices.