PPC management best practice
Following best practice principles from account structure through to PPC bid management, you’ll be rest assured your PPC Consultant will cover all aspects of your activity.
With over 30+ languages in-house, and experience in some of the most competitive sectors in the world, the team are specialists in PPC account builds as well as optimising and reviewing accounts, all following an audience-centric approach.
As part of a global digital agency we work closely with our SEO team on our ‘One Search’ approach – an approach that maximises your investment by combining organic and paid search for maximum effect, using your resources to get the most from both channels, instead of having them competing with each other. Read more about this approach and our thoughts on Black Friday activity in our PPC content hub.
What we offer
PPC Strategy & Campaign Management
End-to-end management of your paid search strategy.
Optimising your paid search strategy for any device.
Google Shopping (Google CSS) Advertising
Putting your products in the right place with Google Shopping ads.
Uncovering the full impact of your campaign with cross-channel reporting.
Integrated search engine marketing strategy
Strategies that combining paid and organic search for greater effect.
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The 'One Search' approach: How to combine your organic and paid strategies for greater effect.
Your audiences and consumers are changing how they behave, how they search, how they purchase and how they engage with brands online. Your search marketing strategy needs to change with them.
Search 2020: What your agency should be telling you
What is your digital agency telling you in 2020? The fifth edition of our search marketing guide takes you through the key trends, tactics and strategies for search success.
This year’s guide covers:
How five retailers got their social media strategy right on Black Friday week
Social media has grown to be one of the key channels for retailers during the Black Friday period, but ecommerce brands are taking very different approaches to capture consumers in this crucial period.
Retailers show restraint, but Black Friday remains a fierce battleground
Black Friday week has grown to be arguably the biggest week in the retail calendar but amid uncertainty on the High Street, retailers seem to taking a much closer look at the bottom line, rather than the headline discount.
Why Black Friday retailers need to ditch the short-term thinking
Calm, considered and thinking about the long haul – why your digital Black Friday strategy should be everything that Black Friday isn’t.
How should ecommerce brands set their strategy for Black Friday?
How should ecommerce brands approach their Black Friday Strategy? Sarah Barker, Head of Biddable Media at Stickyeyes, shared her views with In Conversation.
Why the walls between SEO and PPC needs to come down if we are going to deliver the transparency that the C-suite demands
As the boardroom increasingly calls for greater efficiency, effectiveness and transparency from marketing, too many marketers are actively engaging in practices that defy those demands. It’s time for a model to change that.
Combining your organic & paid strategies for greater effect - Search Leeds 2019
Sarah Barker takes to the stage at Search Leeds 2019 to discuss her 'One Search' approach - a new way of thinking to get more from both organic and paid search marketing.
Slide download: Search Leeds 2019
Download Stickyeyes slides from Sarah Barker, Head of Biddable Media and Andy Duke, Head of Design and Development at Search Leeds 2019.