
Developing bespoke paid media strategies to reach healthcare professionals, patients and the public for awareness campaigns, Simon understands the nuances of advertising in a complex environment.
Focusing on paid search, paid social, display and programmatic, he works collaboratively with the other specialist internal teams to ensure we deliver holistic, integrated campaigns.
Simon's Recent Writings

Cross-device tracking, responsive ads and machine learning the big stories at Google Marketing Live 2018

OK Google – Define exact match…

Are automotive brands getting bang for their buck?

What you need to know about Expanded Text Ads

Why mobile is becoming the key battleground on Black Friday & Cyber Monday
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Other Team Members