E-Book: How Google is forcing brands to reassess their entire business model


Jonny Artis discusses how Google’s approach to search is fundamentally changing the way in which brands position themselves, their service and their product.

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Google algorithm changes have completely changed the way in which businesses need to view search.

As Google focuses its efforts on rewarding those brands that enhance the overall user experience, provide compelling content, engage users and offer a unique selling proposition, brands not only have to change their approach to social but their their entire business model.

Jonny Artis, our Search Director has recently shared his thoughts on the Moz blog. View the free E-Book below or download now.

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