Google algorithm changes have completely changed the way in which businesses need to view search.

As Google focuses its efforts on rewarding those brands that enhance the overall user experience, provide compelling content, engage users and offer a unique selling proposition, brands not only have to change their approach to social but their their entire business model.

Jonny Artis, our Search Director has recently shared his thoughts on the Moz blog. View the free E-Book below or download now.

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