Three key organic search opportunities for brands in the US sportsbook market
Our look at the US sportsbook market identified some interesting insights into an emerging market that is full of opportunities. But just how can brands capitalise on those opportunities to enhance their organic search presence.
Five key findings from our US Sportsbook Report
The Stickyeyes US Sportsbook Search Marketing Intelligence Report examined almost 19,000 keywords and close to 24,500 individual brands and URLs. What we found was a market that is full of opportunity, but one where no brand is really taking advantage.
Five key findings from our home furnishings retail report
The Stickyeyes Home Furnishings Search Marketing Intelligence Report examined almost 20,000 keywords and more than 35,000 individual brands and URLs. What we found was that whilst one brand leads the way, there are several opportunities in the market for the competition to win back traffic.
iGaming SEO Tracker: Which bookmakers are leading the field prior to Cheltenham?
A slightly different feel to horse racing this year as the crowds follow the races online and on TV but, with Cheltenham and the Grand National driving a huge volume of bets as well as acquisition of new customers we examine who is leading the search results? We take a look at the data as part of our monthly series on SEO visibility in iGaming.
iGaming SEO Tracker: Brands jostle for ‘online casino’ top spot but Grosvenor winning
Our analysis of the online casino market sees quite some change at the top. We take a look at 353 of the most commercially important non-brand keywords in the space as part of our monthly series on SEO visibility in iGaming.
“Keep coming up with ideas that scare your CEO”: Mark Ritson speaks to IPG Mediabrands
Marketer, Mark Ritson shared his analysis on marketing through the COVID-19 crisis and the path ahead, in his unmistakable forthright manner, with staff at IPG Mediabrands.
Getting the board to buy-in to your marketing ideas
Getting the board and the CEO to buy into your ideas is one of the biggest challenges that marketers face, so how do you convince the boardroom that your idea is worth backing?
What do banking brands need to do to put themselves in position for the new ISA year?
The new tax year also brings with it a new ISA year, with banking brands clamouring to put themselves in the frame for customer investments. Unfortunately for those banks, the comparison engines are very much are dominating the search results.