Hello and welcome to Digital Minute, where we’re looking at Facebook’s attempts to take on TV advertising.
Facebook is making some big changes to its ad platform, with the company claiming that it wants to help brands to see the true value of their ads.
In fact, Facebook wants to show advertisers how effective their ads are, compared to established offline channels – including TV.
The announcement comes amid growing frustration with how Facebook currently reports on advertising campaigns – particularly video campaigns.
At the moment, there are a number of flaws in the reporting system that many advertisers argue makes Facebook ads look more effective than they actually are.
And the company is trying to address those concerns.
The social network is partnering with third-party ad tech companies to work on delivering quality data to advertisers, focusing on the sorts of metrics that they are used to seeing on other mediums – including TV and other key digital channels.
We’ve spoken about some of the problems with Facebook’s ad reporting before, and you can read those thoughts on our blog.