Whether you use content to deliver new sales leads, improve customer satisfaction or enhance brand visibility, expressing the contribution it makes to a business in pounds and pence remains one of the biggest hurdles for B2B marketers.

Phil McGuin - B2B Webinar

Phil’s webinar will offer a step-by-step guide to building out your content strategy by highlighting the three key elements needed to feed your sales pipeline:

  • Buying cycle
  • Content map
  • Content personas

He'll also explore the importance of a content audit, and how to carry one out, and discuss what type of content works best at different stages of the sales cycle.

Sign up to the free webinar now and, if you can't make the sessions, register to receive a recording and copies of the slides after the event.