How influencers are still adding value to your marketing strategy
There is no shortage of people queuing up to share a negative opinion on influencer marketing. But as this process progresses through its formative years, the way we approach it should not be any different to any other marketing strategy.
Making the case for influencer marketing
They say you either love it or hate it, but we can’t allow a few bad examples to ruin the business case for influencer marketing.
10 Reasons why bloggers won’t come to your event
Blogger-specific events are increasing in popularity, but that popularity makes it harder to attract those key influencers to your event above all others. Here are our top mistakes to avoid if you want to make your invitation the one that influencers just can’t refuse.
How to avoid a rap from the ASA for your social media campaign
Oreo has been rapped by the Advertising Standards Authority for an ad campaign that involved a number of prominent bloggers. It has put the issue of native advertising back under the spotlight.
The Five Deadly Sins of Influencer Engagement
Building positive relationships with online influencers is one of the biggest challenges in social media, and trying getting your message in front of millions of engaged, passionate audiences is full of pitfalls. Martin Carter shares his five deadly sins of influencer engagement.
Stickyeyes to present blogger engagement masterclasses
Our Creative Communications team will be sharing some award-winning insight into the world of influencer engagement this week at the Masterclassing Social Retail and Travel events.
Best British Bloggers sponsors the Cosmo Blog Awards 2013
We were honoured to attend the Cosmo Blog awards 2013 last week – one of the biggest and most exclusive events in the Cosmopolitan calendar.
Five ways that brands can engage vloggers
Creative Communications Director, Heather Healy, shares her top five tips for making sure that brands engage with the right vloggers.