Content Marketing

[Video] Danny Blackburn presents "Complete Content": A new content marketing model for SEO success

Danny Blackburn delivers his content marketing concept during a main stage presentation at the First Direct Arena, Leeds.

Jul 4th 2018

by Michael Hewitt

Content Marketing

Five key findings from the Zazzle Media State of Content Marketing Report

Just what is making content marketers tick in 2018? Our friends at Zazzle Media found out in the latest edition of their State of Content Marketing survey.

Jun 26th 2018

by Michael Hewitt

Content Marketing

Defining your tone of voice – putting yourself in your audiences shoes

Your brand voice isn’t always what you say to the reader, but how you say it. Despite this, many brands still struggle to accurately convey their tone of voice. Here's how they should be doing it so that their brand values shine through.

Jun 25th 2018

by Lauren Fitzgerald

Content Marketing

Why our single-minded approach is undermining the power of content marketing

Content has become everyone's business but, many struggle to show how this content has made a contribution to an organisations goals and objectives. It's time for a new approach.

Jun 15th 2018

by Danny Blackburn

Content Marketing

Why content marketers should watch Google’s partnership with PayPal

Google’s tie-up with PayPal has the potential to reshape how many brands approach content marketing. But just where could the opportunities lie?

May 30th 2018

by Michael Hewitt

Content Marketing

What 100 episodes of Digital Minute has taught us about video marketing

What producing 100 episodes of a video blog teaches you about what to do, and not do, when it comes to video marketing: We go behind the scenes of Digital Minute to share some of the lessons that could help you with your video marketing strategy.

Apr 16th 2018

by Michael Hewitt

Content Marketing

How competitor analysis can and should influence your content marketing strategy

When you’re kicking off a new content strategy, it’s good to know what else is happening in the market. A competitor analysis is a great place to start, and it can significantly shape your approach.

Apr 9th 2018

by Jonathan Brown

Content Marketing

Taking a closer look at Google’s voice search result guidelines

Google has given some insight into how it will be assessing the suitability of an answer for a voice search query. But what are its army of “search quality raters” looking for, and what can we take from the new guidelines?

Jan 9th 2018

by Michael Hewitt