What 100 episodes of Digital Minute has taught us about video marketing
What producing 100 episodes of a video blog teaches you about what to do, and not do, when it comes to video marketing: We go behind the scenes of Digital Minute to share some of the lessons that could help you with your video marketing strategy.
How competitor analysis can and should influence your content marketing strategy
When you’re kicking off a new content strategy, it’s good to know what else is happening in the market. A competitor analysis is a great place to start, and it can significantly shape your approach.
Taking a closer look at Google’s voice search result guidelines
Google has given some insight into how it will be assessing the suitability of an answer for a voice search query. But what are its army of “search quality raters” looking for, and what can we take from the new guidelines?
How to set killer KPIs for your digital content strategy
You've poured your heart, soul and probably a good deal of resource into your content marketing strategy, but just how are you sure that your efforts are paying off? Sophie Hazan looks at just how you should be measuring your return from content.
Making sense of the hero, hub and hygiene content marketing model
You’ve probably read and heard a lot in content marketing about ‘heroes, hubs and hygiene’. But how do you actually make sense of all of it?
Taking a closer look at YouTube’s attempts to woo big brands
YouTube is on the charm offensive to brands, releasing a host of new ad features and tools that it hopes will win over (and win back) major advertisers.
Why Facebook’s video ambitions are a big deal for brand advertisers
Facebook has been investing heavily in video content, believing that it holds the key to help advertisers get their message to hard-to-reach audiences. James Pierechod explains how.
Getting it right with B2B and B2C email campaigns
B2B and B2C email marketing present their own list of challenges, and require their own unique approaches if you are to get the right results. Our Digital Consultant Emma Dixon shares her key tips.