Christmas campaigns 2020: The COVID approach
In a year like no other, just what are the narratives that are shaping the festive commercial messaging in 2020?
Feedback is a gift: How and why writers should respond to constructive criticism
Writers shouldn't fear feedback - and why people shouldn't feel awkward about providing it honestly. Feedback is what makes us all better.
How to use content to ‘be there’ for your customers when they need you more than ever
The coronavirus pandemic has transformed the lives of millions of people in just a few short weeks. As they grapple with new challenges, new restrictions and new routines, what they want and need from brands has fundamentally changed. Stickyeyes Content Director Danny Blackburn explores the ways brands can reassess their content to make sure it’s fit for purpose in an uncertain new world.
Keep calm and carry on – your customers are all ears
As content-creators, we find ourselves in a very different sort of crisis as a result of the coronavirus. Stickyeyes Associate Content Director, Claire Cooke shares her thoughts on what brands and businesses should be doing to hone their messaging.
Content Intelligence: Using AI to energise your content strategy
With the backing of artificial intelligence (AI) and data-driven insights, content creators can craft content that is hyper-relevant to their audience.
How writers can take ownership of their work
Alana Cannon explains how writers can learn how to embrace – and control – their creative side and take ownership over their content.
Keeping your brand relevant in zero clicks: featured snippets and more
As Google starts answering more and more questions on your behalf, brands need to think carefully about the questions that they can actually answer if they want to stay relevant in organic search.
How to avoid idea dilution
You've come up with a fantastic creative idea, only for it to be chipped away by stakeholder after stakeholder. What's left is a very different idea from the one that you were passionate about. So how do you prevent "idea dillution"?