Showing:(1 - 10) of 79 Posts.
Content Marketing

Christmas campaigns 2020: The COVID approach

In a year like no other, just what are the narratives that are shaping the festive commercial messaging in 2020?

Dec 16th 2020

by Hannah Scorfield

Content Marketing

Feedback is a gift: How and why writers should respond to constructive criticism

Writers shouldn't fear feedback - and why people shouldn't feel awkward about providing it honestly. Feedback is what makes us all better.

Sep 8th 2020

by Steve Clarkson

Content Marketing

How to use content to ‘be there’ for your customers when they need you more than ever

The coronavirus pandemic has transformed the lives of millions of people in just a few short weeks. As they grapple with new challenges, new restrictions and new routines, what they want and need from brands has fundamentally changed. Stickyeyes Content Director Danny Blackburn explores the ways brands can reassess their content to make sure it’s fit for purpose in an uncertain new world.

Apr 7th 2020

by Danny Blackburn

Content Marketing

Keep calm and carry on – your customers are all ears

As content-creators, we find ourselves in a very different sort of crisis as a result of the coronavirus. Stickyeyes Associate Content Director, Claire Cooke shares her thoughts on what brands and businesses should be doing to hone their messaging.

Apr 1st 2020

by Claire Cooke

Content Marketing

Content Intelligence: Using AI to energise your content strategy

With the backing of artificial intelligence (AI) and data-driven insights, content creators can craft content that is hyper-relevant to their audience.

Mar 26th 2020

by Michael Hewitt

Content Marketing

How writers can take ownership of their work

Alana Cannon explains how writers can learn how to embrace – and control – their creative side and take ownership over their content.

Feb 20th 2020

by Alana Cannon

Content Marketing

Keeping your brand relevant in zero clicks: featured snippets and more

As Google starts answering more and more questions on your behalf, brands need to think carefully about the questions that they can actually answer if they want to stay relevant in organic search.

Jan 21st 2020

by Vincent Krasauskas

Content Marketing

How to avoid idea dilution

You've come up with a fantastic creative idea, only for it to be chipped away by stakeholder after stakeholder. What's left is a very different idea from the one that you were passionate about. So how do you prevent "idea dillution"?

Sep 30th 2019

by Jonathan Brown