Content Marketing

Four key tools for analysing your content performance

Putting your company's content under the microscope and discovering how it’s performing against your KPIs is crucial. Here are the top tools to use.

Oct 23rd 2018

by Becky Baines

Content Marketing

How Google plans to “join up” the content search journey

Google used its 20th birthday celebration to unveil a number of new features – with a big focus on the user search journey and the content that they consume.

Oct 2nd 2018

by Michael Hewitt

Content Marketing

How to create Complete Content that's perfect for Google's E-A-T algorithm update

How will Google's recent EAT update change the way in which marketers approach their content strategy? The greater focus on expertise, authority and trust means that brands need to take a much bigger picture approach to how they communicate online. 

Aug 30th 2018

by Danny Blackburn & Sophie Hazan

Content Marketing

The art of approval: How to get stakeholder buy-in on your content plan

Getting C-suite approval continues to be one of the biggest headaches for content marketers, but why? Steve Clarkson shares his ideas on how you can make the sign-off process much less painful. 

Aug 30th 2018

by Steve Clarkson

Content Marketing

[Video] Danny Blackburn presents "Complete Content": A new content marketing model for SEO success

Danny Blackburn delivers his content marketing concept during a main stage presentation at the First Direct Arena, Leeds.

Jul 4th 2018

by Michael Hewitt

Content Marketing

Five key findings from the Zazzle Media State of Content Marketing Report

Just what is making content marketers tick in 2018? Our friends at Zazzle Media found out in the latest edition of their State of Content Marketing survey.

Jun 26th 2018

by Michael Hewitt

Content Marketing

Defining your tone of voice – putting yourself in your audiences shoes

Your brand voice isn’t always what you say to the reader, but how you say it. Despite this, many brands still struggle to accurately convey their tone of voice. Here's how they should be doing it so that their brand values shine through.

Jun 25th 2018

by Lauren Fitzgerald

Content Marketing

Why our single-minded approach is undermining the power of content marketing

Content has become everyone's business but, many struggle to show how this content has made a contribution to an organisations goals and objectives. It's time for a new approach.

Jun 15th 2018

by Danny Blackburn