Content Marketing

Is your brand messaging getting through in another language?

Brands spend huge resources perfecting their brand image and proposition but all too often, if gets lost in translation. 

Apr 24th 2019

by annechristine

Content Marketing

AI text generators are coming – but it’s no reason for content marketers to panic

Artificial intelligence is coming to the world of content. But it’s not something that content creators need to fear – it can actually help them to become better marketers.

Feb 28th 2019

by Steve Clarkson

Content Marketing

What should be in your content plan in 2019

2018 was a big year for content marketing strategy but, after a series of changing trends from Google and consumers, what should your content strategy look like in 2019? 

Feb 1st 2019

by Vincent Krasauskas

Content Marketing

Four key tools for analysing your content performance

Putting your company's content under the microscope and discovering how it’s performing against your KPIs is crucial. Here are the top tools to use.

Oct 23rd 2018

by Becky Baines

Content Marketing

How Google plans to “join up” the content search journey

Google used its 20th birthday celebration to unveil a number of new features – with a big focus on the user search journey and the content that they consume.

Oct 2nd 2018

by Michael Hewitt

Content Marketing

How to create Complete Content that's perfect for Google's E-A-T algorithm update

How will Google's recent EAT update change the way in which marketers approach their content strategy? The greater focus on expertise, authority and trust means that brands need to take a much bigger picture approach to how they communicate online. 

Aug 30th 2018

by Danny Blackburn & Sophie Hazan

Content Marketing

The art of approval: How to get stakeholder buy-in on your content plan

Getting C-suite approval continues to be one of the biggest headaches for content marketers, but why? Steve Clarkson shares his ideas on how you can make the sign-off process much less painful. 

Aug 30th 2018

by Steve Clarkson

Content Marketing

[Video] Danny Blackburn presents "Complete Content": A new content marketing model for SEO success

Danny Blackburn delivers his content marketing concept during a main stage presentation at the First Direct Arena, Leeds.

Jul 4th 2018

by Michael Hewitt