Is your brand messaging getting through in another language?
Brands spend huge resources perfecting their brand image and proposition but all too often, if gets lost in translation.
AI text generators are coming – but it’s no reason for content marketers to panic
Artificial intelligence is coming to the world of content. But it’s not something that content creators need to fear – it can actually help them to become better marketers.
What should be in your content plan in 2019
2018 was a big year for content marketing strategy but, after a series of changing trends from Google and consumers, what should your content strategy look like in 2019?
Four key tools for analysing your content performance
Putting your company's content under the microscope and discovering how it’s performing against your KPIs is crucial. Here are the top tools to use.
How Google plans to “join up” the content search journey
Google used its 20th birthday celebration to unveil a number of new features – with a big focus on the user search journey and the content that they consume.
How to create Complete Content that's perfect for Google's E-A-T algorithm update
How will Google's recent EAT update change the way in which marketers approach their content strategy? The greater focus on expertise, authority and trust means that brands need to take a much bigger picture approach to how they communicate online.
The art of approval: How to get stakeholder buy-in on your content plan
Getting C-suite approval continues to be one of the biggest headaches for content marketers, but why? Steve Clarkson shares his ideas on how you can make the sign-off process much less painful.
[Video] Danny Blackburn presents "Complete Content": A new content marketing model for SEO success
Danny Blackburn delivers his content marketing concept during a main stage presentation at the First Direct Arena, Leeds.