Four key tools for analysing your content performance
Putting your company's content under the microscope and discovering how it’s performing against your KPIs is crucial. Here are the top tools to use.
How Google plans to “join up” the content search journey
Google used its 20th birthday celebration to unveil a number of new features – with a big focus on the user search journey and the content that they consume.
How to create Complete Content that's perfect for Google's E-A-T algorithm update
How will Google's recent EAT update change the way in which marketers approach their content strategy? The greater focus on expertise, authority and trust means that brands need to take a much bigger picture approach to how they communicate online.
The art of approval: How to get stakeholder buy-in on your content plan
Getting C-suite approval continues to be one of the biggest headaches for content marketers, but why? Steve Clarkson shares his ideas on how you can make the sign-off process much less painful.
[Video] Danny Blackburn presents "Complete Content": A new content marketing model for SEO success
Danny Blackburn delivers his content marketing concept during a main stage presentation at the First Direct Arena, Leeds.
Five key findings from the Zazzle Media State of Content Marketing Report
Just what is making content marketers tick in 2018? Our friends at Zazzle Media found out in the latest edition of their State of Content Marketing survey.
Defining your tone of voice – putting yourself in your audiences shoes
Your brand voice isn’t always what you say to the reader, but how you say it. Despite this, many brands still struggle to accurately convey their tone of voice. Here's how they should be doing it so that their brand values shine through.
Why our single-minded approach is undermining the power of content marketing
Content has become everyone's business but, many struggle to show how this content has made a contribution to an organisations goals and objectives. It's time for a new approach.