Google unveils changes by ‘reintroducing’ featured snippets
A blog post from Google recently 'reintroduced' the idea of featured snippets - and announced some interesting developments in the process. We take a look at just what they are.
A closer look at Google’s Ad Clampdown
As Google looks to clear up YouTube’s image after yet another brand reputation crisis, it has introduced new rules to the way in which content creators can monetize their videos and channels.
A deeper look at Google’s new YouTube ad policy
Google has recently changed its advertising policies for YouTube, and it is a move that has created enormous debate amongst brands and content creators. Simon Wilson looks into the changes in more detail.
User polls and Reddit snippets being pulled into Google search results: Why Google is relying on the power of community
As Google starts pulling in trusted answers from community forms and discussion sites like Reddit, it appears that the search engine is now asking questions of its own in order to build trust into its search results, after Stickyeyes’ Richard Hird spotted a user poll embedded within the search results pages for a leading pop artist.
Stickyeyes take the stage at the Digital Pharma Advances Conference
Work in pharma and want to super-charge your digital strategy? Our presentation at Digital Pharma will tell you what you need to do to get results in 2018.
Stickyeyes returning to B2B Marketing Expo
Stickyeyes is returning to the B2B Marketing Expo for 2018, promising an even bigger programme of digital marketing masterclasses and seminars.
Taking a closer look at Google’s voice search result guidelines
Google has given some insight into how it will be assessing the suitability of an answer for a voice search query. But what are its army of “search quality raters” looking for, and what can we take from the new guidelines?
Unpicking Google’s Voice Search Guidelines
Google released its latest guidelines for voice search just before the Christmas break and there is plenty for digital marketers to get their heads around.
How to set killer KPIs for your digital content strategy
You've poured your heart, soul and probably a good deal of resource into your content marketing strategy, but just how are you sure that your efforts are paying off? Sophie Hazan looks at just how you should be measuring your return from content.
15 Digital Predictions for 2018
As we enter 2018, we asked our experts what they think the big stories will be in digital in the coming year.