Three key organic search opportunities for brands in the US sportsbook market
Our look at the US sportsbook market identified some interesting insights into an emerging market that is full of opportunities. But just how can brands capitalise on those opportunities to enhance their organic search presence.
Five key findings from our US Sportsbook Report
The Stickyeyes US Sportsbook Search Marketing Intelligence Report examined almost 19,000 keywords and close to 24,500 individual brands and URLs. What we found was a market that is full of opportunity, but one where no brand is really taking advantage.
iGaming SEO Tracker: Which bookmakers are leading the field prior to Cheltenham?
A slightly different feel to horse racing this year as the crowds follow the races online and on TV but, with Cheltenham and the Grand National driving a huge volume of bets as well as acquisition of new customers we examine who is leading the search results? We take a look at the data as part of our monthly series on SEO visibility in iGaming.
iGaming SEO Tracker: Brands jostle for ‘online casino’ top spot but Grosvenor winning
Our analysis of the online casino market sees quite some change at the top. We take a look at 353 of the most commercially important non-brand keywords in the space as part of our monthly series on SEO visibility in iGaming.
Who is the market leader in the online bingo SERPS?
Many gaming brands follow the misconception that their customers will automatically fit into a very broad demographic bracket and in turn ignore the importance of understanding their audience.
Mobile App Marketing Report launches at ICE
We're pleased to be launching our latest gambling intelligence report at ICE Totally Gaming between 3-5th February 2015.