How to ensure you are ready for the mobile-first SERP
The mobile-first search engine algorithm is coming, are you ready? Here are our top tips to ensure your brand does not drop out of the picture.
Gaming brands respond to Google’s HTTPS warning
Since Google announced it was factoring the use of HTTPS protocol into its search algorithm in 2014, many gaming brands have made the switch. But, what has been the effect on gaming sector search results?
What you need to know about Expanded Text Ads
The deadline for ensuring that your ads have moved across to Expanded Text Ads is here. Here’s how to make sure that your brand is ready.
What ranking factors drive SEO performance in 2017?
Gone are the days when SEO was simple. If you want to get your website climbing up Google’s search rankings in 2017, you need to do a lot of things really well.
Big brands fall in fragmented casino market
2016 hasn’t been a banner year for some of the big players in the online casino market. Coral, Ladbrokes and Betfair have all lost ground in terms of organic search.
Facebook Live: Is it right for your brand?
A quick scroll through anyone’s personal Facebook feed shows how dominant video has become. This is why nearly every social media platform is putting their prime focus onto video and why Facebook Live is in the midst of a mass marketing push.
Balancing volume and engagement for sports betting brands
The sports betting market is one that is heavily invested in the power of social media.
How Google’s Penguin update has bashed the big bookies
In September, Google announced a ‘real time’ update, nicknamed ‘Penguin 4.0’. We look at the impact this recent update has had on the sport betting sector.