Slots market still volatile, as brands achieve visibility despite poor content scores
With online slots being more of the most volatile search markets in existence, we take a snapshop of the current landscape and see who’s winning the search battle.
Google introduces Penguin to core algorithm
Google has today confirmed that its ‘Penguin’ ranking signal is now a part of its core algorithm – and will update in real-time.
Sustainable strategy key to dominating volatile casino search market
Explore our latest insight on the highly competitive online casino market. Has there been any significant changes in the winners and losers in the last 6 months?
Stickyeyes & Zazzle Media: Part of the IPG Mediabrands Group
Stickyeyes Group is now part of IPG Mediabrands – one of the world’s largest agency groups. Here’s why we’ve joined forces, and what it means for all involved.
Google ditches the mobile friendly tag, but targets sites with interstitial ads
The mobile friendly tag is on the way out, but Google looks set to start penalising sites for intrusive interstitial ads.
An Integrated Approach – Getting your agencies to work together
How do you ensure that you are getting the most out of each and every agency that you are working with and, more importantly, get them to work together in perfect harmony? Here are five key tips to ensure that all of your agencies are working for you.
Five ways to make sure your agency follows through with KPIs
You've selected your agency, you've issued your brief and you've set your KPIs - but are you making sure that your agency is hitting them, and that your KPIs are actually supporting your digital strategy.
Leading bingo brands failing to capitalise on social opportunity
While bingo brands in the UK are finding success on social media in terms of amassing volume, engagement remains something they’re having some trouble with.