Google Launch: YouTube TV
YouTube TV, a live streaming service similar to Hulu and Netflix, has launched in select cities in the United States, offering access to 40 channels covering sport, movies and entertainment.
YouTube TV is expanding, and brands need to care
YouTube TV is expanding, and this is one Google subscription service that brands really should be paying attention to.
How one retail brand hit the sweet spot with its content distribution strategy
We talk a lot about how you need to use multiple channels and techniques to really hit the right audiences at the right time. But of course, you need to put the theory into practice. See how one retailer did just that and saw amazing results.
How to create engaging and effective functional content
Functional content is the lifeblood of any content marketing campaign - so how do you make sure that you get it right?
Two nominations at Drum Search Awards
We are delighted to have received two nominations for clients at this year’s Drum Search Awards.
Google Keyword Update: Exact Match
When is ‘exact’ not exact? Well, that’s the question that Google has raised recently after announcing it is changing the way that it handles ‘exact match’ keywords.
OK Google – Define exact match…
Google has updated its definition of exact match keyword targeting – and it’s anything but exact. So what’s going on?
How to make sure your content has a purpose
Creating content that captures your audiences’ attention is paramount for your brand. There’s nothing worse than a company putting out meaningless words which have no value to their audience.
'Stories' - the future of social media?
Fast-forward to April 2017 and Stories are now prevalent across the majority of social platforms, but what is a 'Story' and why should you care - this week on digital minute.
MBNA credits Stickyeyes as ‘best-in-class’ digital partner
One of the UK’s largest credit card providers, MBNA, has appointed digital agency Stickyeyes to deliver a full digital content marketing engagement strategy, expected to deliver. The contract was awarded following an eight-way pitch.