Christmas campaigns 2020: The COVID approach
In a year like no other, just what are the narratives that are shaping the festive commercial messaging in 2020?
SEO News Monthly Roundup - December 2020
Huge thanks to Senior SEO Executive, Joe Potter, for keeping us up to date on the latest SEO news this year. He takes us towards Christmas with news from Google's John Mueller on BERT and exact match keywords, the YouTube algorithm and the announcement that Core Web Vitals are becoming ranking signals from May 2021.
How retail brands were able to dominate the search results in Cyber Week
The key Black Friday and Cyber Week retail period looked that little bit different in 2020 but online at least, it presented retailers with some very familiar challenges. How did retailers and ecommerce brands balance the challenge of driving sales and maintaining profitability, during a time of incredibly aggressive online advertising?
Is gift wrapping the key to success in a ‘locked down’ Christmas?
As lockdown forces consumers to commence their festive shopping online, could gift-wrapping be the value-add that beats the lockdown?
SEO News Monthly Roundup - November 2020
Google analytics gets new features, guidance on how to create great FAQ pages and news of a possible algorithm update in October. All the latest SEO news covered in our monthly SEO round-up.
How retailers and brands can prepare for Black Friday and Cyber Week sales like no other.
In 2020, the Black Friday and Cyber Week sales period will be like no other. The impact of lockdowns, severe questions over consumer confidence, the ability of the logistics network to cope with demand and the pressure on retailers to keep the tills ringing after the annus horribilis for the High Street all make this a unique kick-start to the festive spending spree.
Stickyeyes lands two nominations at UK Search Awards
We’re going to the 2020 UK Search Awards after landing nominations for Best Integrated Campaign and Best Large Integrated Agency.
SEO News Monthly Roundup - October 2020
Bing launches its robots.txt testing tool, Google makes in-store shopping easier and Google My Business updates reflect COVID changes. The latest SEO news covered in our monthly SEO round-up.
“Keep coming up with ideas that scare your CEO”: Mark Ritson speaks to IPG Mediabrands
Marketer, Mark Ritson shared his analysis on marketing through the COVID-19 crisis and the path ahead, in his unmistakable forthright manner, with staff at IPG Mediabrands.
20 short talks by 20 content and PR experts - Leeds Digital Festival 2020
20 short talks from content and PR experts working in agencies, brands, education, as independant consultants and journalists brought to you by Stickyeyes as part of Leeds Digital Festival 2020. Book your free tickets now.