Showing:(41 - 50) of 796 Posts.

Five techniques for optimising your Google Shopping campaign

Google Shopping Ads have grown to become an extremely effective way for ecommerce brands to get their products in front of their target customers but as competition intensifies, how can retail brands ensure that they are using their budget effectively, keeping CPCs low and margins high?

Aug 30th 2019

by Rebecca Johnson

How should ecommerce brands set their strategy for Black Friday?

How should ecommerce brands approach their Black Friday Strategy? Sarah Barker, Head of Biddable Media at Stickyeyes, shared her views with In Conversation.

Aug 29th 2019

by Michael Hewitt

Why ecommerce brands need a clear mission for their Black Friday strategy

As competition becomes fierce and discounting puts the squeeze on margins, ecommerce brands need to think carefully about their mission for the Black Friday spending frenzy.

Aug 29th 2019

by Sarah Barker

Talk of the package holidays demise could be greatly exaggerated

The rise of hotel booking sites and low-cost airlines led to significant shifts in how consumers travel, but could the tide be turning back in the favour of the package tour operators?

Aug 27th 2019

by Steve Williams

Getting the board to buy-in to your marketing ideas

Getting the board and the CEO to buy into your ideas is one of the biggest challenges that marketers face, so how do you convince the boardroom that your idea is worth backing?

Aug 9th 2019

by Michael Hewitt

It's time to stop neglecting user testing

As user experience becomes a part of the Google alghorithm and as consumers expect more and more from their digital experiences, user testing is now more important than ever. Despite this, many brands are still neglecting this important step in the process - but why is that?

Aug 5th 2019

by Andy Duke

Rise of the Robots: How well can machines measure UX? Search Leeds 2019

Google claims that user experience is an important part of the search algorithm, but just how well can Google measure this? Can a search engine rely on machine learning, artificial intelligence and algorithms to determine what makes a good (and bad) user experience?

Aug 2nd 2019

by Andy Duke

The five stages of managing a social media crisis

A social media crisis has the potential to consume even the biggest of brands. But by following these five steps, you can ensure that you minimise, manage and recover your business through a social media storm.

Jul 26th 2019

by Eloise Austin

Five stages to improving the organic ranking of your YouTube video content.

Thousands of hours of content are posted to YouTube every second. It’s an incredibly competitive space, so how do you ensure that your content stands out from the crowd? Here are five fundamental steps to giving your content the best possible chance of success.

Jul 26th 2019

by James Pierechod

Stickyeyes heading back to the US Search Awards

We’re delighted to find out that we have been shortlisted for the 2019 US Search Awards.

Jul 26th 2019

by Michael Hewitt