Showing:(1 - 10) of 6 Posts.
In Conversation

How retailers and brands can prepare for Black Friday and Cyber Week sales like no other.

In 2020, the Black Friday and Cyber Week sales period will be like no other. The impact of lockdowns, severe questions over consumer confidence, the ability of the logistics network to cope with demand and the pressure on retailers to keep the tills ringing after the annus horribilis for the High Street all make this a unique kick-start to the festive spending spree.

Nov 3rd 2020

by Lisa Wisniowski

In Conversation

How can email marketing stay relevant?

How does email marketing stay effective and relevant in the post-GDPR world? Jasmine Kendal and Hannah Loudon discuss what the future holds for email marketing and eCRM on In Conversation.

Nov 5th 2019

by Michael Hewitt

In Conversation

How should ecommerce brands set their strategy for Black Friday?

How should ecommerce brands approach their Black Friday Strategy? Sarah Barker, Head of Biddable Media at Stickyeyes, shared her views with In Conversation.

Aug 29th 2019

by Michael Hewitt

In Conversation

It's time to stop neglecting user testing

As user experience becomes a part of the Google alghorithm and as consumers expect more and more from their digital experiences, user testing is now more important than ever. Despite this, many brands are still neglecting this important step in the process - but why is that?

Aug 5th 2019

by Andy Duke

In Conversation

Making the case for influencer marketing

They say you either love it or hate it, but we can’t allow a few bad examples to ruin the business case for influencer marketing.

May 23rd 2019

by Michael Hewitt

In Conversation

What your digital agency should be telling you about SEO in 2019

What are the big issues in search marketing and SEO for 2019? We sat down In Conversation to discuss the biggest issues in SEO.

Apr 12th 2019

by Michael Hewitt