How retailers and brands can prepare for Black Friday and Cyber Week sales like no other.
In 2020, the Black Friday and Cyber Week sales period will be like no other. The impact of lockdowns, severe questions over consumer confidence, the ability of the logistics network to cope with demand and the pressure on retailers to keep the tills ringing after the annus horribilis for the High Street all make this a unique kick-start to the festive spending spree.
How can email marketing stay relevant?
How does email marketing stay effective and relevant in the post-GDPR world? Jasmine Kendal and Hannah Loudon discuss what the future holds for email marketing and eCRM on In Conversation.
How should ecommerce brands set their strategy for Black Friday?
How should ecommerce brands approach their Black Friday Strategy? Sarah Barker, Head of Biddable Media at Stickyeyes, shared her views with In Conversation.
It's time to stop neglecting user testing
As user experience becomes a part of the Google alghorithm and as consumers expect more and more from their digital experiences, user testing is now more important than ever. Despite this, many brands are still neglecting this important step in the process - but why is that?
Making the case for influencer marketing
They say you either love it or hate it, but we can’t allow a few bad examples to ruin the business case for influencer marketing.
What your digital agency should be telling you about SEO in 2019
What are the big issues in search marketing and SEO for 2019? We sat down In Conversation to discuss the biggest issues in SEO.