Search Engine Optimisation Basics

Understanding the organic search landscape to drive your website forward

Search Engine Optimisation

Why Do You Need SEO Marketing?

Have you ever wondered how search engines decide who appears top of the organic search portion when you type in a query? Search engine optimisation helps websites increase their position in the search engine by implementing best practice recommendations established by the webmaster guidelines or through valuable insights via SEO intelligence tools such as our own Roadmap technology.

The purpose for SEO is to drive more traffic from relevant queries within search engine by ranking higher in the search results thereby acquiring potential new customers who may never have known about your brand.

What are the SEO Basics?

Over the years search engines are continuously developing complex search algorithms to improve the way people discover websites and content and with over 250 signals and over 600 core algorithm changes, it is important that your website adapts to the ever changing search landscape.

Here are a few of the basics you should be considering for your SEO marketing strategy.

Delivering A Robust Search Strategy

In too many occasions websites have taken a fundamental step in the wrong direction and do not employ the SEO basics to their overarching marketing strategy. They often place SEO silo and left out of the wider marketing plan which can have an adverse effect customers who are actively looking to discover and engage with content.

At Stickyeyes, we believe that the SEO should be a core component of the wider marketing mix providing the infrastructure and insights needed to help maximise visibility from relevant keywords and components within search engines.

We have delivered award winning SEO campaigns for some of the world’s most recognised brands, take a look at our case studies to find out more.

Making big strides for On Stride Financial

Achieving immediate success in one of the most competitive markets search engine markets in the world.

View this case study