Why brands have lost out to Google’s EAT guidelines update [Video]
Digital Minute takes a closer look at Google's recent EAT updates, and how some ecommerce brands have lost out from the new standards on expertise, authority and trust.
Why brands have lost visibility at the hands of Google’s EAT update
Google updated its search quality evaluator guidelines last month, placing a greater focus on the “E-A-T” principles of expertise, authority and trust. Those new policies have already had a major impact in some key search markets. With major brands in some key niches losing visibility, we analysed at what it means for your search strategy.
Tom to take on epic kitesurfing challenge
Stickyeyes CFO Tom Howard will take on an epic kitesurfing challenge as he looks to surf around a wild island, three kilometres off the northern coast of Ireland.
Google confirms broad algorithm update [Video]
Google has confirmed that a broad update was released last week, after a number of high profile figures in the SEO community noted ranking and traffic drops. Digital Minute looks at what you need to do and what you can (or can't) do about it.
Vote for Complete Content at SXSW 2019
Stickyeyes’ Content Director Danny Blackburn hopes to present his Complete Content concept at SXSW 2019 – and he needs your help.
Google shares algorithm insight to US House committee - Digital Minute
Google has lifted a lid on some of the secrets behind parts of its search algorithm, including how RankBrain handles unseen queries, how it penalises certain content and how many algorithm experiments it performed in 2017.
What did Google reveal about its algorithm to the US House Judiciary Committee?
Google representatives revealed some of the inner workings to the United States House last week, so just what did we discover?
Cross device reporting coming to Google Analytics – Digital Minute on Google Marketing Live 2018
Google hosted its Marketing Live Keynote on Tuesday and, amongst the key announcements, cross-device reporting is coming to Google Analytics.
Cross-device tracking, responsive ads and machine learning the big stories at Google Marketing Live 2018
Machine learning to power new ‘responsive search ads’ and local ads, cross-device reporting coming to Google Analytics and new ad strategies for YouTube: Here’s a quick snapshot of what was announced at Google Marketing Live 2018.
[Video] Danny Blackburn presents "Complete Content": A new content marketing model for SEO success
Danny Blackburn delivers his content marketing concept during a main stage presentation at the First Direct Arena, Leeds.