5 ways to future-proof your biddable media strategy in 2021
Earlier this month, Google announced its latest changes to Google Ads and, more specifically the phasing out of modified broad match modifier keywords. With more changes on the horizon we look at what actions you can take now to ensure your biddable media campaigns are in the best shape possible for the year ahead.
How retail brands were able to dominate the search results in Cyber Week
The key Black Friday and Cyber Week retail period looked that little bit different in 2020 but online at least, it presented retailers with some very familiar challenges. How did retailers and ecommerce brands balance the challenge of driving sales and maintaining profitability, during a time of incredibly aggressive online advertising?
Is gift wrapping the key to success in a ‘locked down’ Christmas?
As lockdown forces consumers to commence their festive shopping online, could gift-wrapping be the value-add that beats the lockdown?
How retailers and brands can prepare for Black Friday and Cyber Week sales like no other.
In 2020, the Black Friday and Cyber Week sales period will be like no other. The impact of lockdowns, severe questions over consumer confidence, the ability of the logistics network to cope with demand and the pressure on retailers to keep the tills ringing after the annus horribilis for the High Street all make this a unique kick-start to the festive spending spree.
How to use the right data to super-charge your PPC automation and create smarter marketing strategies.
There is no reason to fear the creep of automation coming to paid search. Instead, we should embrace it so that we can do what we humans do best – come up with incredible paid search strategies.
How to adapt your paid search and biddable strategy through COVID-19
The onus is on advertisers to take a much more holistic view to their paid search strategies if they are to understand, adapt to and embrace the changes that the COVID-19 pandemic has forced upon both brands and consumers.
How five retailers got their social media strategy right on Black Friday week
Social media has grown to be one of the key channels for retailers during the Black Friday period, but ecommerce brands are taking very different approaches to capture consumers in this crucial period.
Retailers show restraint, but Black Friday remains a fierce battleground
Black Friday week has grown to be arguably the biggest week in the retail calendar but amid uncertainty on the High Street, retailers seem to taking a much closer look at the bottom line, rather than the headline discount.