Showing:(1 - 10) of 47 Posts.
Pay-Per-Click (PPC)

Google Performance Max should change paid search for the better

The growth of automation and machine learning won’t make the roles of PPC managers obsolete. Instead, it will change them for the better.

Jun 7th 2021

by Sarah Barker

Pay-Per-Click (PPC)

5 ways to future-proof your biddable media strategy in 2021

Earlier this month, Google announced its latest changes to Google Ads and, more specifically the phasing out of modified broad match modifier keywords. With more changes on the horizon we look at what actions you can take now to ensure your biddable media campaigns are in the best shape possible for the year ahead.

Feb 16th 2021

by Tony Booth

Pay-Per-Click (PPC)

How retail brands were able to dominate the search results in Cyber Week

The key Black Friday and Cyber Week retail period looked that little bit different in 2020 but online at least, it presented retailers with some very familiar challenges. How did retailers and ecommerce brands balance the challenge of driving sales and maintaining profitability, during a time of incredibly aggressive online advertising?

Dec 7th 2020

by Sarah Barker

Pay-Per-Click (PPC)

Is gift wrapping the key to success in a ‘locked down’ Christmas?

As lockdown forces consumers to commence their festive shopping online, could gift-wrapping be the value-add that beats the lockdown?

Nov 16th 2020

by Michael Hewitt

Pay-Per-Click (PPC)

How retailers and brands can prepare for Black Friday and Cyber Week sales like no other.

In 2020, the Black Friday and Cyber Week sales period will be like no other. The impact of lockdowns, severe questions over consumer confidence, the ability of the logistics network to cope with demand and the pressure on retailers to keep the tills ringing after the annus horribilis for the High Street all make this a unique kick-start to the festive spending spree.

Nov 3rd 2020

by Lisa Wisniowski

Pay-Per-Click (PPC)

How to use the right data to super-charge your PPC automation and create smarter marketing strategies.

There is no reason to fear the creep of automation coming to paid search. Instead, we should embrace it so that we can do what we humans do best – come up with incredible paid search strategies.

Aug 6th 2020

by Sarah Barker

Pay-Per-Click (PPC)

How to adapt your paid search and biddable strategy through COVID-19

The onus is on advertisers to take a much more holistic view to their paid search strategies if they are to understand, adapt to and embrace the changes that the COVID-19 pandemic has forced upon both brands and consumers.

Apr 24th 2020

by Sarah Barker

Pay-Per-Click (PPC)

How five retailers got their social media strategy right on Black Friday week

Social media has grown to be one of the key channels for retailers during the Black Friday period, but ecommerce brands are taking very different approaches to capture consumers in this crucial period.

Dec 12th 2019

by Sarah Barker