Pay-Per-Click (PPC)

A deeper look at Google’s new YouTube ad policy

Google has recently changed its advertising policies for YouTube, and it is a move that has created enormous debate amongst brands and content creators. Simon Wilson looks into the changes in more detail.

Jan 23rd 2018

by Michael Hewitt

Pay-Per-Click (PPC)

Why Google's increased focus on MarTech is a big step for its artificial intelligence ambitions

As Google increasingly turns to artificial intelligence and machine learning to enhance its advertising platforms, the decision to form a closer relationship with Marketo is an indication that MarTech could provide some crucial insight.

Sep 5th 2017

by Michael Hewitt

Pay-Per-Click (PPC)

OK Google – Define exact match…

Google has updated its definition of exact match keyword targeting – and it’s anything but exact. So what’s going on?

Apr 7th 2017

by Simon Wilson

Pay-Per-Click (PPC)

Why brands are pulling ads from Google display network

A series of leading brands have ceased advertising across Google’s ad networks, after a string of controversies over brands being seen alongside ‘extremist’ content.

Mar 20th 2017

by Michael Hewitt

Pay-Per-Click (PPC)

Why mobile is becoming the key battleground on Black Friday & Cyber Monday

Black Friday and Cyber Monday has fast become the key trading weekend for online retailers, and our data suggests that mobile is the key battleground when it comes to securing sales amid the post-Thanksgiving and pre-Christmas rush.

Dec 1st 2016

by Simon Wilson

Pay-Per-Click (PPC)

How Google is closing the online-offline reporting loop through AdWords

As the big retail rush begins, Google has updated two key reports that make it easier for retailers to see the impact of their digital campaigns on in-store sales.

Nov 28th 2016

by Michael Hewitt

Pay-Per-Click (PPC)

What you need to know about AdWords Price Extensions

Google is rolling out Price Extensions to Google Adwords, a move that could offer greater rewards for those brands willing to risk a potentially higher CPC. We take a look at what it means for you.

Jul 26th 2016

by Jamie Shaw

Pay-Per-Click (PPC)

Google pulls the plug on Payday Loan ads

Ads for payday lenders will be banned from Google ad systems from 13 July, the search engine has confirmed. It’s an announcement that promises to have big implications in this highly-scrutinised SERP.

May 12th 2016

by Michael Hewitt