Cross-device tracking, responsive ads and machine learning the big stories at Google Marketing Live 2018
Machine learning to power new ‘responsive search ads’ and local ads, cross-device reporting coming to Google Analytics and new ad strategies for YouTube: Here’s a quick snapshot of what was announced at Google Marketing Live 2018.
Taking a closer look at Apple’s ad-tracking “ban”
Apple took aim at the user tracking technologies used by Facebook and Apple at last week’s WWDC conference, but just what do the changes to iOS mean for the platforms and advertisers?
A deeper look at Google’s new YouTube ad policy
Google has recently changed its advertising policies for YouTube, and it is a move that has created enormous debate amongst brands and content creators. Simon Wilson looks into the changes in more detail.
Why Google's increased focus on MarTech is a big step for its artificial intelligence ambitions
As Google increasingly turns to artificial intelligence and machine learning to enhance its advertising platforms, the decision to form a closer relationship with Marketo is an indication that MarTech could provide some crucial insight.
OK Google – Define exact match…
Google has updated its definition of exact match keyword targeting – and it’s anything but exact. So what’s going on?
Why brands are pulling ads from Google display network
A series of leading brands have ceased advertising across Google’s ad networks, after a string of controversies over brands being seen alongside ‘extremist’ content.
Why mobile is becoming the key battleground on Black Friday & Cyber Monday
Black Friday and Cyber Monday has fast become the key trading weekend for online retailers, and our data suggests that mobile is the key battleground when it comes to securing sales amid the post-Thanksgiving and pre-Christmas rush.
How Google is closing the online-offline reporting loop through AdWords
As the big retail rush begins, Google has updated two key reports that make it easier for retailers to see the impact of their digital campaigns on in-store sales.