Pay-Per-Click (PPC)

Why are Google ad budgets moving towards Amazon?

With some media and marketing agencies claiming that some brands are moving as much as 60% of their Google advertising budgets towards Amazon, just how big a player is the retail giant in the digital advertising space, and why does it seem to becoming more dominant?

Oct 16th 2018

by Michael Hewitt

Pay-Per-Click (PPC)

Cross-device tracking, responsive ads and machine learning the big stories at Google Marketing Live 2018

Machine learning to power new ‘responsive search ads’ and local ads, cross-device reporting coming to Google Analytics and new ad strategies for YouTube: Here’s a quick snapshot of what was announced at Google Marketing Live 2018.

Jul 11th 2018

by Michael Hewitt

Pay-Per-Click (PPC)

Taking a closer look at Apple’s ad-tracking “ban”

Apple took aim at the user tracking technologies used by Facebook and Apple at last week’s WWDC conference, but just what do the changes to iOS mean for the platforms and advertisers?

Jun 12th 2018

by Michael Hewitt

Pay-Per-Click (PPC)

A deeper look at Google’s new YouTube ad policy

Google has recently changed its advertising policies for YouTube, and it is a move that has created enormous debate amongst brands and content creators. Simon Wilson looks into the changes in more detail.

Jan 23rd 2018

by Michael Hewitt

Pay-Per-Click (PPC)

Why Google's increased focus on MarTech is a big step for its artificial intelligence ambitions

As Google increasingly turns to artificial intelligence and machine learning to enhance its advertising platforms, the decision to form a closer relationship with Marketo is an indication that MarTech could provide some crucial insight.

Sep 5th 2017

by Michael Hewitt

Pay-Per-Click (PPC)

OK Google – Define exact match…

Google has updated its definition of exact match keyword targeting – and it’s anything but exact. So what’s going on?

Apr 7th 2017

by Simon Wilson

Pay-Per-Click (PPC)

Why brands are pulling ads from Google display network

A series of leading brands have ceased advertising across Google’s ad networks, after a string of controversies over brands being seen alongside ‘extremist’ content.

Mar 20th 2017

by Michael Hewitt

Pay-Per-Click (PPC)

Why mobile is becoming the key battleground on Black Friday & Cyber Monday

Black Friday and Cyber Monday has fast become the key trading weekend for online retailers, and our data suggests that mobile is the key battleground when it comes to securing sales amid the post-Thanksgiving and pre-Christmas rush.

Dec 1st 2016

by Simon Wilson