Pay-Per-Click (PPC)

How breaking down the barrier between organic and paid helps you to get more from your agencies

How breaking down the silos that keep organic and paid search apart can help you to encourage the right behaviours from your agencies and generate greater return on investment.

Jan 24th 2019

by Michael Hewitt

Pay-Per-Click (PPC)

Six things your digital agency should be telling you in 2019

Just what does and does matter in digital marketing and SEO in 2019? Here are six things that your agency should be telling you about in the next twelve months.

Jan 24th 2019

by Michael Hewitt

Pay-Per-Click (PPC)

Is Google cutting back on carousels and if so, why?

Reports suggest that Google is reducing the number of occasions that it shows a video or image carousel in the search results. So what is going on, and why?

Nov 27th 2018

by Rebecca Johnson

Pay-Per-Click (PPC)

Why are Google ad budgets moving towards Amazon?

With some media and marketing agencies claiming that some brands are moving as much as 60% of their Google advertising budgets towards Amazon, just how big a player is the retail giant in the digital advertising space, and why does it seem to becoming more dominant?

Oct 16th 2018

by Michael Hewitt

Pay-Per-Click (PPC)

Cross-device tracking, responsive ads and machine learning the big stories at Google Marketing Live 2018

Machine learning to power new ‘responsive search ads’ and local ads, cross-device reporting coming to Google Analytics and new ad strategies for YouTube: Here’s a quick snapshot of what was announced at Google Marketing Live 2018.

Jul 11th 2018

by Michael Hewitt

Pay-Per-Click (PPC)

Taking a closer look at Apple’s ad-tracking “ban”

Apple took aim at the user tracking technologies used by Facebook and Apple at last week’s WWDC conference, but just what do the changes to iOS mean for the platforms and advertisers?

Jun 12th 2018

by Michael Hewitt

Pay-Per-Click (PPC)

A deeper look at Google’s new YouTube ad policy

Google has recently changed its advertising policies for YouTube, and it is a move that has created enormous debate amongst brands and content creators. Simon Wilson looks into the changes in more detail.

Jan 23rd 2018

by Michael Hewitt

Pay-Per-Click (PPC)

Why Google's increased focus on MarTech is a big step for its artificial intelligence ambitions

As Google increasingly turns to artificial intelligence and machine learning to enhance its advertising platforms, the decision to form a closer relationship with Marketo is an indication that MarTech could provide some crucial insight.

Sep 5th 2017

by Michael Hewitt