What you need to know about Google Customer Match
Google Customer Match is coming, and it promises to make a huge impact on your PPC and display campaign. We’ve taken a look at what you need to know.
What your customers tell you about your brand, and how you can get more of them
Your current customers tell you an awful lot about your brand and, crucially, they tell you a lot about your future customers as well.
Could video be the next money maker for Google?
Reports have surfaced that Google is quietly testing sponsored video in search results. It’s a move that has serious potential for Google’s paid service.
How can Facebook’s video developments benefit your brand?
Facebook are on a mission to take the online video crown from YouTube but, how can the latest initiatives from the social platform benefit your brand?
TrueView for Shopping comes to YouTube ads
Google has announced that its product listing ad format is coming to YouTube video advertising allowing brands to link directly to their products.
Google Shopping ads have landed in YouTube
Ads for related products will start featuring in YouTube TrueView ads, with the release of TrueView for Shopping.
Social as an acquisition channel: How to drive revenue from social media advertising.
How can brands drive a return on investment from social media advertising? We apply the lessons from one client case study to show how Facebook ads can make a significant difference to your bottom line.
Facebook to make it easier to advertise to key influencers
Facebook has patented an algorithm that makes it easier to identify influential people on a topic or story, potentially opening up opportunities for brands to specifically target key users.