What’s the impact of Google’s SERP change?
We’re just over a month on since Google changed its search engine results page, placing four ads at the top of the results and removing the sidebar ads entirely. Lots of predictions were made about increased ad costs, but have they been proved right? We look at the data.
How advertisers can revolutionise search with Google Customer Match
Audience based buying, pioneered and master by social media advertising giants Facebook and Twitter, has finally landed in the laps of paid search managers across the globe. It promises enormously powerful insight for ad managers.
How heavily do you need to incentivise your customers?
Brands are spending significant amounts of ad budget on targeting new consumers with a glorious array of incentives, but are they targeting the right incentive at the right audiences?
What you need to know about Google Customer Match
Google Customer Match is coming, and it promises to make a huge impact on your PPC and display campaign. We’ve taken a look at what you need to know.
What your customers tell you about your brand, and how you can get more of them
Your current customers tell you an awful lot about your brand and, crucially, they tell you a lot about your future customers as well.
Could video be the next money maker for Google?
Reports have surfaced that Google is quietly testing sponsored video in search results. It’s a move that has serious potential for Google’s paid service.
How can Facebook’s video developments benefit your brand?
Facebook are on a mission to take the online video crown from YouTube but, how can the latest initiatives from the social platform benefit your brand?
TrueView for Shopping comes to YouTube ads
Google has announced that its product listing ad format is coming to YouTube video advertising allowing brands to link directly to their products.