Showing:(11 - 20) of 47 Posts.
Pay-Per-Click (PPC)

Retailers show restraint, but Black Friday remains a fierce battleground

Black Friday week has grown to be arguably the biggest week in the retail calendar but amid uncertainty on the High Street, retailers seem to taking a much closer look at the bottom line, rather than the headline discount.

Dec 10th 2019

by Sarah Barker

Pay-Per-Click (PPC)

Why Black Friday retailers need to ditch the short-term thinking

Calm, considered and thinking about the long haul – why your digital Black Friday strategy should be everything that Black Friday isn’t.

Aug 30th 2019

by Sarah Barker

Pay-Per-Click (PPC)

How should ecommerce brands set their strategy for Black Friday?

How should ecommerce brands approach their Black Friday Strategy? Sarah Barker, Head of Biddable Media at Stickyeyes, shared her views with In Conversation.  

Aug 29th 2019

by Michael Hewitt

Pay-Per-Click (PPC)

Why ecommerce brands need a clear mission for their Black Friday strategy

As competition becomes fierce and discounting puts the squeeze on margins, ecommerce brands need to think carefully about their mission for the Black Friday spending frenzy.

Aug 29th 2019

by Sarah Barker

Pay-Per-Click (PPC)

Optimising your PPC ads to make the most of Google’s mobile SERP update

Google has unveiled a new look for their mobile search results page which puts a website’s branding “front and centre”. Tom Clough, Biddable Media Lead, looks at what impact this could have on the performance of your PPC campaigns and what you need to do to maximise the opportunity.

Jul 18th 2019

by Tom Clough

Pay-Per-Click (PPC)

Why the walls between SEO and PPC needs to come down if we are going to deliver the transparency that the C-suite demands

As the boardroom increasingly calls for greater efficiency, effectiveness and transparency from marketing, too many marketers are actively engaging in practices that defy those demands. It’s time for a model to change that.

Jul 11th 2019

by Sarah Barker

Pay-Per-Click (PPC)

The big stories from Google Marketing Live 2019 [Video]

Just what were the big stories from Google Marketing Live 2019? We summarise the things that got us talking.

May 15th 2019

by Michael Hewitt

Pay-Per-Click (PPC)

How breaking down the barrier between organic and paid helps you to get more from your agencies

How breaking down the silos that keep organic and paid search apart can help you to encourage the right behaviours from your agencies and generate greater return on investment.

Jan 24th 2019

by Michael Hewitt