Pay-Per-Click (PPC)

What’s the impact of Google’s SERP change?

We’re just over a month on since Google changed its search engine results page, placing four ads at the top of the results and removing the sidebar ads entirely. Lots of predictions were made about increased ad costs, but have they been proved right? We look at the data.

Mar 30th 2016

by Tony Booth

Pay-Per-Click (PPC)

How advertisers can revolutionise search with Google Customer Match

Audience based buying, pioneered and master by social media advertising giants Facebook and Twitter, has finally landed in the laps of paid search managers across the globe. It promises enormously powerful insight for ad managers.

Nov 12th 2015

by Tony Booth

Pay-Per-Click (PPC)

How heavily do you need to incentivise your customers?

Brands are spending significant amounts of ad budget on targeting new consumers with a glorious array of incentives, but are they targeting the right incentive at the right audiences?

Oct 13th 2015

by Michael Hewitt

Pay-Per-Click (PPC)

What you need to know about Google Customer Match

Google Customer Match is coming, and it promises to make a huge impact on your PPC and display campaign. We’ve taken a look at what you need to know.

Oct 6th 2015

by Michael Hewitt

Pay-Per-Click (PPC)

What your customers tell you about your brand, and how you can get more of them

Your current customers tell you an awful lot about your brand and, crucially, they tell you a lot about your future customers as well.

Sep 30th 2015

by Michael Hewitt

Pay-Per-Click (PPC)

Could video be the next money maker for Google?

Reports have surfaced that Google is quietly testing sponsored video in search results. It’s a move that has serious potential for Google’s paid service.

Aug 25th 2015

by Michael Hewitt

Pay-Per-Click (PPC)

How can Facebook’s video developments benefit your brand?

Facebook are on a mission to take the online video crown from YouTube but, how can the latest initiatives from the social platform benefit your brand?

Jul 14th 2015

by Lisa Wisniowski

Pay-Per-Click (PPC)

TrueView for Shopping comes to YouTube ads

Google has announced that its product listing ad format is coming to YouTube video advertising allowing brands to link directly to their products.

Jun 2nd 2015

by Sophie Hazan