Why brands are pulling ads from Google display network
A series of leading brands have ceased advertising across Google’s ad networks, after a string of controversies over brands being seen alongside ‘extremist’ content.
Why mobile is becoming the key battleground on Black Friday & Cyber Monday
Black Friday and Cyber Monday has fast become the key trading weekend for online retailers, and our data suggests that mobile is the key battleground when it comes to securing sales amid the post-Thanksgiving and pre-Christmas rush.
How Google is closing the online-offline reporting loop through AdWords
As the big retail rush begins, Google has updated two key reports that make it easier for retailers to see the impact of their digital campaigns on in-store sales.
What you need to know about AdWords Price Extensions
Google is rolling out Price Extensions to Google Adwords, a move that could offer greater rewards for those brands willing to risk a potentially higher CPC. We take a look at what it means for you.
Google pulls the plug on Payday Loan ads
Ads for payday lenders will be banned from Google ad systems from 13 July, the search engine has confirmed. It’s an announcement that promises to have big implications in this highly-scrutinised SERP.
What’s the impact of Google’s SERP change?
We’re just over a month on since Google changed its search engine results page, placing four ads at the top of the results and removing the sidebar ads entirely. Lots of predictions were made about increased ad costs, but have they been proved right? We look at the data.
How advertisers can revolutionise search with Google Customer Match
Audience based buying, pioneered and master by social media advertising giants Facebook and Twitter, has finally landed in the laps of paid search managers across the globe. It promises enormously powerful insight for ad managers.
How heavily do you need to incentivise your customers?
Brands are spending significant amounts of ad budget on targeting new consumers with a glorious array of incentives, but are they targeting the right incentive at the right audiences?