Pay-Per-Click (PPC)

Google Shopping ads have landed in YouTube

Ads for related products will start featuring in YouTube TrueView ads, with the release of TrueView for Shopping.

Jun 2nd 2015

by Michael Hewitt

Pay-Per-Click (PPC)

Social as an acquisition channel: How to drive revenue from social media advertising.

How can brands drive a return on investment from social media advertising? We apply the lessons from one client case study to show how Facebook ads can make a significant difference to your bottom line.

Mar 26th 2015

by Michael Hewitt

Pay-Per-Click (PPC)

Facebook to make it easier to advertise to key influencers

Facebook has patented an algorithm that makes it easier to identify influential people on a topic or story, potentially opening up opportunities for brands to specifically target key users.

Feb 19th 2015

by Michael Hewitt

Pay-Per-Click (PPC)

Innovations that change the face of paid search

Stickyeyes has developed a tool that transforms paid search, maximising the return on PPC based on data from organic search rankings and third party applications.

Oct 9th 2014

by Michael Hewitt

Pay-Per-Click (PPC)

Facebook re-launches Atlas: What it means for marketers

Facebook has rebuilt and re-launched its Atlas ad platform, allowing Facebook to use its data to sell ads on third party publishers.

Oct 7th 2014

by Tony Booth

Pay-Per-Click (PPC)

Google to roll out ‘Not Provided’ to paid search

Google has confirmed that it will stop passing keyword data to analytics software for AdWords advertisers, extending its existing (not provided) policy to all traffic.

Apr 10th 2014

by Paul Huggett

Pay-Per-Click (PPC)

Why search retargeting should be your top biddable media priority in 2014

Search retargeting is the hot topic in biddable media, but why are so many brands and advertisers looking to get involved in this latest biddable trend?

Feb 19th 2014

by Tony Booth

Pay-Per-Click (PPC)

The five big questions from Biddable World 2014

It was only last week that the Stickyeyes paid search team presented a roundtable at Biddable World in London, but it is still refreshing to see just how the biddable media community is facing up to the challenges that 2014 will bring. Here, we take a look at the five big themes playing on the minds of paid search marketers.

Jan 29th 2014

by Tony Booth