Google Shopping ads have landed in YouTube
Ads for related products will start featuring in YouTube TrueView ads, with the release of TrueView for Shopping.
Social as an acquisition channel: How to drive revenue from social media advertising.
How can brands drive a return on investment from social media advertising? We apply the lessons from one client case study to show how Facebook ads can make a significant difference to your bottom line.
Facebook to make it easier to advertise to key influencers
Facebook has patented an algorithm that makes it easier to identify influential people on a topic or story, potentially opening up opportunities for brands to specifically target key users.
Innovations that change the face of paid search
Stickyeyes has developed a tool that transforms paid search, maximising the return on PPC based on data from organic search rankings and third party applications.
Facebook re-launches Atlas: What it means for marketers
Facebook has rebuilt and re-launched its Atlas ad platform, allowing Facebook to use its data to sell ads on third party publishers.
Google to roll out ‘Not Provided’ to paid search
Google has confirmed that it will stop passing keyword data to analytics software for AdWords advertisers, extending its existing (not provided) policy to all traffic.
Why search retargeting should be your top biddable media priority in 2014
Search retargeting is the hot topic in biddable media, but why are so many brands and advertisers looking to get involved in this latest biddable trend?
The five big questions from Biddable World 2014
It was only last week that the Stickyeyes paid search team presented a roundtable at Biddable World in London, but it is still refreshing to see just how the biddable media community is facing up to the challenges that 2014 will bring. Here, we take a look at the five big themes playing on the minds of paid search marketers.