Google takes on the travel guides, but the impact goes much further than that
Google has introduced an update to the travel market that puts a huge amount of its own content at the top of the search results, but this growing trend has the potential to affect every brand in every industry.
How to avoid the pitfalls of Hreflang tagging
If you have a multi-national business then it’s vital that you get your hreflang strategy right. With revenue and global brand reputations on the line, why are so many companies still getting in wrong?
Google confirms core search update, incorporating Panda
Google has confirmed that it has pushed a core ranking algorithm update live, incorporating the Panda algorithm as a ranking signal.
Five questions that your PR agency should be able to answer
Is your PR agency giving you the full picture on digital, or do your results tell a very different story? Here are five questions about digital that your traditional PR agency should be able to answer.
Breaking down 160 pages of Google’s Search Quality Guidelines in just 1,324 words.
Google has just published an update to its Search Quality Guidelines. The bad news? It’s a 160 page document. The good news? We’ve picked out the big changes so you don’t have to.
7 PR mistakes that brands are still making
The days of sending out a press release and waiting for the coverage to roll in are gone. It’s safe to say for our generation, PR has become much more complex than ever before.
Google rolls out ‘non-Panda’ update
Google has confirmed that an algorithm update last week was not related to Panda, with early indications suggesting that this is yet another content related update
How to minimise the risk of Google Phantom
Google’s recent ‘phantom’ update put content quality factors under the spotlight once more. With content now at the heart of search engine ranking algorithms, it is increasingly important for brands to understand exactly what constitutes “quality” content.