How to adapt your paid search and biddable strategy through COVID-19
The onus is on advertisers to take a much more holistic view to their paid search strategies if they are to understand, adapt to and embrace the changes that the COVID-19 pandemic has forced upon both brands and consumers.
COVID-19 - Research and insights round-up
We review the insight, predictions and marketing outlook in the context of the COVID-19 pandemic to understand what it means for your long-term strategy.
The 100 Day Plan for your digital strategy [free download]
Whether you are new to a digital role, entering a new role in a different organisation, or simply looking to change your approach in the face of new challenges, the first 100 days can be crucial in setting and executing your strategic vision. Our 100 day plan whitepaper, together with actionable checklists will help drive digital in your new organisation.
Complete Content: A new way to harness the power of content [free download]
An ebook for CMOs and marketing leaders to show you how to harness the true power of content marketing – in all its forms – to engage real human beings (and sell more stuff). As featured in the Raconteur report, The Future CMO in The Times.
'One Search': How to combine your organic and paid strategies for greater effect [free download]
Your audiences and consumers are changing how they behave, how they search, how they purchase and how they engage with brands online. Your search marketing strategy needs to change with them. One Search is an approach that maximises your investment by combining organic and paid search for maximum effect. It uses your resources to get the most from both channels, instead of having them competing with each other.
Three key stages of successful marketing automation [free download]
Three steps to effective marketing automation shows you how to develop and deploy a marketing automation strategy from the ground up, focusing on key challenges such as lead generation, prospecting and sales nurturing, to ensure that your sales and marketing teams are focusing their efforts in the right areas.
How to use content to ‘be there’ for your customers when they need you more than ever
The coronavirus pandemic has transformed the lives of millions of people in just a few short weeks. As they grapple with new challenges, new restrictions and new routines, what they want and need from brands has fundamentally changed. Stickyeyes Content Director Danny Blackburn explores the ways brands can reassess their content to make sure it’s fit for purpose in an uncertain new world.
Keep calm and carry on – your customers are all ears
As content-creators, we find ourselves in a very different sort of crisis as a result of the coronavirus. Stickyeyes Associate Content Director, Claire Cooke shares her thoughts on what brands and businesses should be doing to hone their messaging.